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FROM EMPTY APPOINTMENT SLOTS TO A FULLY BOOKED CALENDAR
How this Med Spa scaled patient growth in just months.
RESULTS
70%
Increase in New Customer Orders
52%
Increase in Website Conversion Rate
40%
Decrease in New Customer CPA
CLIENT OVERVIEW
Our client, a luxury med spa offering treatments like injectables, facials, and body contouring,had the quality and expertise but lacked consistent new patient flow. Despite having a beautifulclinic and highly skilled providers, their marketing wasn’t generating enough leads to fill theircalendar.
CHALLENGE
The spa faced:
A highly competitive local market with dozens of med spas targeting the same audience
Unreliable ad campaigns that weren’t converting into booked appointments
Lack of automation to nurture leads and increase patient retention
They needed a partner who could drive consistent high-quality leads and help convert theminto long-term patients.
OUR PROCESS
PHASE 1: Ad Strategy & Funnel Build
We launched Facebook and Instagram ad campaigns highlighting popular services and promotions, with clear CTAs driving prospects to book consultations.
PHASE 2: Lead Nurture System
We implemented automated email and SMS flows to follow up with leads instantly, boostingspeed-to-lead and keeping the spa top-of-mind.
rESULTS:
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52% lift in website conversion rate
Steady increase in booked appointments month-over-month
Growth in recurring membership sign-ups for predictable revenue
Full calendar of new patients, allowing staff to focus on care over chasing leads
PHASE 3: Conversion Optimization
We optimized service pages and booking forms, making it seamless for patients to scheduleappointments and reducing drop-off rates.
PHASE 4: Retargeting & Membership Push
We ran retargeting campaigns to re-engage warm leads, while also promoting the spa’smembership program to increase recurring revenue. By combining disruptive ad strategies, seamless funnel optimization, and automated follow-up systems, AIM Creatives transformed this med spa from inconsistent patient flow to predictable,scalable growth.
RESULTS
BEFORE BAD MARKETING
December 2023
20%
New Customers from META
20%
New Customers from META
$294.30
New Customers from META
WITH BAD MARKETING
December 2023
34%
New Customers from META
70% Increase
$174.80
New Customers from META
-94.89% Decrease
114.75%
Increase in Total Shopify Revenue
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