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FROM NOISE TO NOTICED: HOW KNOTWTR BROKE THROUGH A CROWDED STREETWEAR MARKET
Edgy fashion meets disruptive marketing.
RESULTS
70%
Increase in New Customer Orders
52%
Increase in Website Conversion Rate
40%
Decrease in New Customer CPA
CLIENT OVERVIEW
KNOTWTR is an emerging streetwear brand known for distressed hoodies, bold graphicelements, and disruptive accessories that speak to a new generation of culture-shapers. Thebrand had the aesthetic and product quality, but needed a way to cut through the crowdedapparel market and reach their audience at scale.
CHALLENGE
KNOTWTR faced:
Heavy competition from established streetwear brands like Gallery Dept. and Amiri
Difficulty generating consistent online sales despite strong creative designs
Lack of proven ad strategies to amplify their edgy, rebellious identity
They needed a marketing partner who could help them break out of obscurity and positionKNOTWTR as more than just another streetwear label.
OUR PROCESS
PHASE 1: Audience Discovery & Data Scraping
We built custom audiences by scraping and targeting followers of competitor brands andinfluential streetwear figures.
PHASE 2: Creative Launch
We produced ad creatives that matched KNOTWTR’s rebellious DNA — bold visuals, disruptive copy, and cultural references that spoke directly to their demographic.
Results:
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Strong lift in ROAS from early campaigns
Significant increase in brand awareness and recognition in the streetwear space
New customer growth driven by disruptive creatives that resonated with KNOTWTR’sedgy culture
PHASE 3: Funnel Optimization
We aligned product pages and CTAs with the brand’s edgy tone, ensuring the online shoppingexperience matched the creative energy of the ads.
PHASE 4: Scaling Winners
After running multiple creative tests, we scaled the best-performing ads, doubling down onaudiences that converted and retargeting high-intent visitors. With AIM Creatives, KNOTWTR went from blending in with countless streetwear startups to carving out a recognizable, rebellious identity online. By amplifying their culture and scalingwith data-driven ads, we helped turn hype into sales.
RESULTS
BEFORE BAD MARKETING
December 2023
20%
New Customers from META
20%
New Customers from META
$294.30
New Customers from META
WITH BAD MARKETING
December 2023
34%
New Customers from META
70% Increase
$174.80
New Customers from META
-94.89% Decrease
114.75%
Increase in Total Shopify Revenue
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