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FROM STRUGGLING SALES TO 12.4X RETURNS IN 4 MONTHS
Luxury beauty, scaled with precision.
RESULTS
70%
Increase in New Customer Orders
52%
Increase in Website Conversion Rate
40%
Decrease in New Customer CPA
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CLIENT OVERVIEW
Kendi Lux is a high end candle brand offering premium products designed to stand out in acrowded market. Despite having incredible products and strong brand potential, their paid adsweren’t performing limiting their ability to scale and capture new customers.
CHALLENGE
Kendi Lux faced:
Inefficient ad spend with low return on investment
Poor funnel alignment between ads and landing pages
A lack of consistent creative testing to find winning ads
They needed a growth partner who could turn wasted spend into real ROI and help positionthem as a premium player in the market.
OUR PROCESS
PHASE 1: Campaign Audit & Funnel Realignment
We restructured their ad accounts, cutting wasted spend and aligning campaigns withhigh-intent buyers.
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PHASE 2: Creative Overhaul
We developed ad creatives built around luxury positioning — bold visuals, premium messaging, and lifestyle content that resonated with their audience.
PHASE 3: Product Page Optimization
We refined the product pages to match the premium experience customers expect, increasingtrust and boosting conversion rates.
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PHASE 4: Data-Driven Scaling
By tracking every dollar and continuously testing audiences, creatives, and offers, we scaled aggressively while maintaining profitability.
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12.4x return on ad spend in just 4 months
Significant growth in new customer acquisition
Strong lift in overall brand awareness and market positioning
In only 4 months, Kendi Lux transformed their marketing performance — achieving over a 12.4x ROAS with AIM Creatives. With a premium brand experience and a data-driven growth engine,they’re now positioned to dominate the luxury beauty market.
RESULTS
BEFORE BAD MARKETING
December 2023
20%
New Customers from META
20%
New Customers from META
$294.30
New Customers from META
WITH BAD MARKETING
December 2023
34%
New Customers from META
70% Increase
$174.80
New Customers from META
-94.89% Decrease
114.75%
Increase in Total Shopify Revenue
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